We Are A Contemporary, Non-Award-Winning* Content Strategy, Post-Production & Distribution Marketing Agency, Based In Adelaide Australia, Built For 21 December 2024 Not 1 July 1941...

*Business Results, Not Arbitrary Praise In The Form Of Trophies Awarded By Judging Panels Who Are Not Your Customers!

On 1 July 1941, the first advertisement ran on free-to-air TV and it went for approximately 10 seconds.

The ad was for Bulova Watches and it was a great success, because people actually watched it.

Marketing has changed a lot since then.

Social Media is now very much mainstream...

...And the communication that happens on social media changed politics and pandemics!

Yes, TV is still around, but people simply pick up their phones and scroll their social media feeds while the ads are on.

It's the modern-day TV ads “toilet break”.

For those marketers who understand it's 2024 and not the 1940s - they still focus on marketing that subjectively looks "good", or try to perfect a single message for everyone.

When you make a single piece of creative that targets everyone, it’s relevant to no one, especially when it is distributed across the plethora of modern communications channels (aka social media).

Up until the 1990s, it used to bring-home-the-bacon in a Print, Radio, TV, and out-of-Home world, but that "Vanilla" content just doesn’t cut it anymore.

In an infinite digital world with finite attention, brands need to be a “Ben and Jerry’s” ice cream in their content and creative, where they offer "something" for everyone, everywhere, at all times!

Very few brands do this.

And that’s the opportunity for you...

What you need to do is "Make The Many M's Match™" - that is, when:

• The Milieu (Geographics)
• The Market (Demographics)
• The Mindset (Psychographics)
• The Movement (Behaviours)
• The Medium (Cost-effective channels)
• The Message (Content for those channels)
• The Modality (Format for the content)
• The Merchandise (Offer associated with that content)…

...All match, you get marketing that delivers business results.

How it works...

1) Post-produce existing content into as many derivatives as possible for your brand, and 2) distribute that post-produced content to the correct people, on the correct channels, in the correct format, as much as possible.

Then 3) convert that post-produced content that the milieu, market, mindset and movement resonates with the most (not the subjective opinions of those inside your brand), into paid advertising and 4) use that post-produced content to inform the next production cycle of content that we post-produce in #1.

And 5) repeat 1-4 untill the next marketing content and media innovation happens...

Hi, my name is Orren Prunckun and I started marketing & selling in 1996 and I've been part of all the big content and media changes since the introduction of TV ads.

I've done it all!

This means, the team I have upskilled and loaded my brain into, will help you capitalize on marketing that has better return-on-investment today.

Or even marketing for tomorrow, whether that is on the blockchain, mixed-reality, ChatGPT Plugins or wherever the next most relevant place is!

But, I'll give you half an hour of my time for free (with no sale pitch) to show you how this all applies to your brand.

In that half hour we’ll go over all the activities that have been around well before 1941:

Marketing /ˈmɑr kɪ tɪŋ/

The act of value creation:

1. Defining potential customers;
2. Defining potential customer problems;
3. Solving potential customer problems;
4. Finding potential customers; and
5. Generating attention and awareness in those potential customers.

This creates a suspect.

We'll cover who you want to talk to, what they want, and where they "are".

Qualifying /ˈkwɒlɪfaɪ ɪŋ/

The act of determining suitability to sell, pitch and close a suspect.

This creates a prospect.

We'll cover what you will say to those people where they "are".

Selling /ˈsɛl ɪŋ/

The act of changing a prospect’s belief (particularly an objection), or beliefs (objections), to cause a buying decision.

Buying is simply accepting the truth of a statement, not making a purchase of money.

This creates a sales lead.

We'll cover what you will say to those people where they "are".

Pitching /pɪtʃ ɪŋ/

The act of presenting an offer/solution to a sales lead, in the form product or service that will fulfill on the statement (above) you "sold" the prospect on.

It is a bid to obtain a purchase from a sales lead.

This creates a sales opportunity.

We'll cover what you will say to those people where they "are".

Closing /ˈkləʊzɪŋ/

The act of logically convincing a sales opportunity to purchase and requesting them to act on the offer/solution with urgency.

The logical argument is to strengthen your pitch, overcoming objections and prevent buyer’s remorse.

This creates a customer.

And we'll cover what you will say to those people where they "are", so you can:

create more customers!

It's as simple as that!

Some Of Who We Have Worked With:

If it’s not Create More Customers, it won’t Create More Customer

P.S. When you register, I'll know you're "qualified". At the end, there is always a small proportion of people who want me to do it-for-them, and they sell themselves or asked me to pitch them, but like I said I won't pitch you in that call. Nonetheless, if that is not you, and you'd rather go the do-it-yourself path, you’ll get more than enough from this call (for free) for you to hit the ground running on your own! So, to book a time to chat, the button to click is above 😊

please at create more customers dot agency